Skip to main content

The Ad Council



What does the Ad Council do? What is its mission? Do you recognize any of their campaigns growing up? Which ones? Why do you feel they were effective?

At first the Ad Council was made to promote the sale of war bonds. Now, it is used to raise awareness to change people's attitudes on social issues. I recognize Smokey Bear by FCB-West and American Red Cross from history textbooks and school promotions. Michelle Obama's "Let's Move" campaign is something that I saw growing up in school too. I think it was effective because it was created when Michelle Obama was First Lady and she used her fame to promote a sensitive topic like child obesity. I have also heard of "Just say no" that Nancy Reagan created for the war against drugs. I also think this was effective because she used her fame as a platform like Michelle Obama. Though this topic was not as sensitive, I think many people took action with it because they felt some sort of relation to it. 

Comments

Post a Comment

Popular posts from this blog

LETTER TO YOURSELF

Look back at your experience over the last two years here at Film/Video Production. Reflect on what you've learned, accomplished, the friends you've made and compose a letter to yourself on the first day of class in the beginning class. Imagine that this letter couple be delivered to yourself on that day and he/she could read it. What advice would you give your past self? Would you tell them they are going to have a great experience? What would you warn them about? Dear Angela from the beginning of second semester,       Here is some advice before going into this class: don't let being the new student stop you from expressing your opinions. The people in this class are very open and welcoming. Don't be afraid of them. They probably won't judge you for having ideas. It's okay to be wrong. It's better to say something than say nothing. You know more than you think you may know. This class is going to be a lot of fun but also really stressful. Be prepare...
4 comments
Read more

3-POINT LIGHTING

What are three key points that the presenter makes about lighting? Why are each of them important? What is one point that you would like to learn more about? Hair lights separate the subject from the background. It makes the body pop out and frame the subject. The key is the most important light. It is the strongest light that is hitting the subject. Fill lights even out the shadows. The key light is usually closest to the subject. The fill light is twice as far from the subject. 
Post a Comment
Read more

SHOOTING OUTDOORS

What are 3 considerations you must keep in mind when shooting outdoors? How would you use a reflector? Why? 3 considerations to keep in mind while shooting outdoors is that the subject has to adjust to the light so they aren't constantly squinting. The reflector is usually used to even out harsh shadows and give better lighting. There are two sides to it. One has a more metallic look and the other side is white which makes the reflection softer. 
1 comment
Read more