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The Ad Council



What does the Ad Council do? What is its mission? Do you recognize any of their campaigns growing up? Which ones? Why do you feel they were effective?

At first the Ad Council was made to promote the sale of war bonds. Now, it is used to raise awareness to change people's attitudes on social issues. I recognize Smokey Bear by FCB-West and American Red Cross from history textbooks and school promotions. Michelle Obama's "Let's Move" campaign is something that I saw growing up in school too. I think it was effective because it was created when Michelle Obama was First Lady and she used her fame to promote a sensitive topic like child obesity. I have also heard of "Just say no" that Nancy Reagan created for the war against drugs. I also think this was effective because she used her fame as a platform like Michelle Obama. Though this topic was not as sensitive, I think many people took action with it because they felt some sort of relation to it. 

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