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The Crash Test Dummies



What was the creators approach to seat belt safety in these ads that was so different from previous efforts? What was the effect of the crash test dummy PSA's on society?

Instead of using the common PSA that shocked people, the creators decided to use humor to appeal to viewers. While giving the viewers a glimpse of the possible outcomes of not using a seatbelt, they added jokes to keep the viewers engaged. Before the crash test dummy characters were created, it was not the norm to buckle seat belts which led to many deaths that could have been prevented. With the creation of these two characters, more people were influenced to use their seat belts. 

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